As per Musk’s announcement, effective Friday (February 3, 2023), any revenue generated from ads that appear in the creator’s reply threads will be shared with the said individual.
For those unaware, the Tesla CEO relaunched the revamped version of its subscription service, Twitter Blue on December 12, 2022.
“Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads,” Musk tweeted.
To be eligible, the account must be a subscriber to Twitter Blue Verified — Elon Musk (@elonmusk) February 3, 2023
With not so much clarity surrounding around Musk’s post, many users took to Twitter to express their thoughts on revenue split and logistics of the monetization dashboard for creators.
“What will the Twitter/Creator revenue split look like?”, wrote one user, while another commented, “how is this going to look logistically? An ad monetization dashboard for creators?”
The move of Twitter’s new ad revenue-sharing program comes immediately after YouTube introduced a revenue scheme to its Shorts format, effective February 1, 2023.
This scheme allows eligible YouTube Shorts creators to earn a 45% share of the revenue from the ads viewed between videos in the Shorts Feed, while YouTube retains the remaining 55%.
Ever since Musk has taken over Twitter, he has been looking for ways to monetize the platform, and introducing the new ad revenue-sharing program is one of them.
This program will not only benefit creators but also help the microblogging platform as a whole with more users looking to join it.
