Spotify, one of the world’s biggest music streaming services, on Wednesday launched spotify.com/duo a new, first-of-its-kind subscription plan – ‘Premium Duo’, where couples can enjoy their favorite music — together and separately.
Spotify is already offering an Individual plan that costs $9.99 per month, while its Family plan costs $14.99 per month.
“Today we are proud to launch Spotify Premium Duo, a first-of-its-kind audio offering for just two people in the same household,” says Alex Norström, Spotify’s Chief Freemium Business Officer.
“Premium Duo includes our extensive music and podcast catalog and everything users love about Spotify Premium. With two individual Premium accounts, you can both listen independently, uninterrupted, and get all of your personalized playlists and features tailored just for you. We are thrilled to bring this unique Spotify Premium plan to even more markets around the world.”
According to a Spotify user study, 73% of couples say they listen to music together as a way of remembering memories, while 63% say they listen to music together as a way to build their identity and create memorable moments.
Users who haven’t tried Premium before may be eligible to get the first month of Premium Duo for free. However, the two users must reside at the same address to be eligible.
