Snapchat on Wednesday officially rolled out Snapchat+ (Snapchat Plus), a paid subscription service that offers a collection of exclusive, experimental, and pre-release features, which are not available for free members.
“Over 332 million people worldwide use Snapchat every day to express themselves, live in the moment, learn about the world, and have fun together. We’ve always enjoyed creating new features for our community, and historically we’ve tested new features in different ways, rolling them out to various Snapchatters and geographies,” Team Snap said in a news release about Snapchat+.
“This subscription will allow us to deliver new Snapchat features to some of the most passionate members of our community and allow us to provide prioritized support.”
Andreou says that “ads are going to be at the core of our business model for the long term”. While Snapchat+ could help the company expand its revenue sources, he said that the company doesn’t expect the new subscription service to be a “material new revenue source.” Instead, Snapchat+ is aimed directly at “the people who spend most of their time communicating with their closest friends on Snap.”
Snapchat+ will cost for $3.99/month. At launch, the paid subscription plan will be available in the United States, Canada, the United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates with more countries expected to be added over time.
Not just Snapchat, other social media platforms also have rolled out their paid subscription services recently. For instance, in 2021, Twitter launched its “ Twitter Blue ” service that offers exclusive access to premium features and app customizations for a fee of $2.99 per month. Similarly, in June 2022, messaging app Telegram too introduced Telegram Premium , a paid subscription service that gives Premium users access to exclusive features for $4.99 a month.
